Care Journeys · Follow Through
Care Journeys
Turning one-off consults into an ongoing family healthcare journey.
Timeline
14 weeks · launched July 2025
Impact
App visits post-appointment 3x → 7.4x
The problem
All healthcare interactions with Loop were treated as single encounters in the app — whereas family healthcare is an ongoing journey.
User problems
•Once a consultation was over, Loop didn't highlight the doctor's recommended next steps or follow up on how they were feeling.
•There were no reminders for when to book a follow-up, especially long-term follow-ups like health checkups.
Business problems
•Lab tests recommended by the doctor weren't easy for patients to book.
•User retention came up with HRs in renewal meetings — keeping users in the funnel was important to retain B2B clients.
The solution
The all-new "Care" tab
Impact
42k+
Increase in prescribed next steps
7.4
Average visits per user
37%
Increase in lab bookings
32%
Increase in user retention
