Sanjana Aggarwal

Writing

do you have a personal brand, or do you have a personality?

‘Build a personal brand’ has been one of the most ubiquitous pieces of advice you’ll get about your career in 2026, right up there with the likes of ‘learn how to vibe code,’ ‘develop taste’ or ‘build distribution.’

lessons from 2025

so far the best year of my 20s

meandering careers: a series

introducing something i've been working on

if you can’t make a decision, pick an anchor

undoing the curse of Slyvia Plath's fig tree

an honest day's work

My grandfather has always been the kind of man who does every single task honestly and earnestly.

women in male dominated fields

it's a joke until you become one

the magic of one-on-one friendships

the greatest joy of my adult life

you win every comparison you don't subject yourself to

on getting out of the social media rat race

on walking away

even when it feels so, so hard

lessons from 2024

the best of times, the worst of times